Matching consumer segments to innovative utility business models
نویسندگان
چکیده
Energy as a service, smart home opportunities and electrification of heat transport can lead to new ways switching supplier or choosing energy contracts. Here, we used business model collaboration workshops create archetypes utility models, which were then tested with representative sample British consumers explore their attractiveness different segments society. We show that some these have substantial appetite for models. However, the choose models are more likely be affluent, educated homeowners. Without intervention, innovation in risks exacerbating existing social inequalities, lower incomes, ownership low education result preferences for, no ability engage with, also find institutional trust beyond sector is key driver consumer segmentation. Utility changing accommodate system decarbonization. Here authors adopt collaborative process define utilities exploring, identify based on
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ژورنال
عنوان ژورنال: Nature Energy
سال: 2021
ISSN: ['2058-7546']
DOI: https://doi.org/10.1038/s41560-021-00781-1